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Aron at TPH headquarters

Just your regular saturday evening at the Proud Highway HQ...

Aron Bijl, main author at the PRoud Highway
Aron Bijl, MSc.

Main author & founder of the Proud Highway

Aron was born in 1983 in Alkmaar, The Netherlands. After attending high school in Alkmaar at the Murmellius Gymnasium he went on to study Experimental Psychology at the University of Amsterdam (U.v.A.), earning his Masters degree with merit in 2012, after attending the U.v.A. for 10 years. Why hurry when you are enjoying yourself, right?

Aron Bijl, main author at the Proud Highway,at Huntington Beach

Writing his thesis on a parapsychological subject, he chose to devote (the psychological science part of) his career to a controversial field, studying subjects like life after death, telepathy, extra sensory perception and telekinesis. Read more...

“Folks, it's time to evolve. That's why we're troubled. You know why our institutions are failing us, the church, the state, everything's failing? It's because, um – they're no longer relevant. We're supposed to keep evolving. Evolution did not end with us growing opposable thumbs. You do know that, right?”
― Bill Hicks

Pivot time

There are moments in life when you have to stop and think about the status quo, the universe around you, your journey through it that led to your current whereabouts... Whether you want to or not. Those moments that, when they occur, force even the most avid workaholic doing 120 hours a week or that over-revving fiend, on whatever upper floats his boat, to take notice and pay attention. Tally the score if you will.

And even though life these last few years has started to resemble some delightfully twisted modern rendition of Dante's La Divina Comedia, you still know when these moments hit you, without a shred of doubt. A good fat slap in the face by our cosmic joker-friend. And maybe he'll offer a little side-bet. Like Buddha found out long ago, the trick is not to care if you lose. Or better yet, realize that you can't win in the first place - not while thinking about it in those terms at least - all while fighting like a madman to win anyway. But I digress as usual.

The reason I mention all this is that a moment like this - a slap by Lady Justice herself this time; she found me being in possession of a kilo of something she herself still hasn't learned to appreciate for some reason - made me ponder how susceptible our thoughts are. (said lady made sure I had some spare time to think about these matters). To the situation, to emotion, to consequence, to preconception. We are fundamentally wired for bigotry. And we have evolution to thank for it.

Perfectionism, to the point of being pathological, is a fitting example. Its benefits in survival in our cave men-days are glaringly obvious, but today, to those who suffer from it, it can be a nuisance in the best of cases and downright crippling to those extreme, high strung, but clenched specimens out there. With a degree of pleasure, I implore all you perfectionists out there, especially those who have deluded themselves into the belief that their affliction is a merit, thus attempting to drag us down with them, to really let the following paragraph sink in.

 Compromising, an evolutionary concept

Perfection is a foreign concept to our bodies and to the evolutionary process. How could it not be, being dependent on random freak-events? Evolution doesn't work that way. Survival of the fittest cartoonIt favors whatever works best amongst available methods. Evolution doesn't choose a side. She sits back and enjoys the show, blissfully ignorant to all the possibilities out there.

Evolution is unable to go over unused methods to see if there are better ones out there. All the improvements evolution brings forth start as an error in fact: An error in the DNA copying process, that takes place when gametes (i.e. eggs or sperm cells) are created in a future mother or father, causes a mutation in its offspring's DNA. Most of these never live to see the light of day because of it. some came into the world handicapped, horribly disfigured, or mentally twisted. I mean, just take me for example...

But now and then the mutation causes a benefit to a creature's survival chances, making it more adaptable to its surroundings. This equals better chances of reproducing, and in this way, the new trait is passed along and spreads. This process happening over tens of thousands of years is what gave birth to new species - It's how the first single-celled organism, over millions of generations, eventually morphed into the mind-fuckingly complex machines that we call home. The human eye, for instance, was actually built to see under water, since the first eyes (those of sea creatures) developed there. When one of our less lazy fish-selves decided to check out the neighborhood and crawl to land, their eyes functioned only so-so on dry land, as they had been 'designed' for underwater viewing. But did nature throw away those eyes to begin evolving a new set? Of course not. Nature made due with was already there, patiently waiting for a mutation that would solve this. In view of the fact that you are able to read this article, the waiting was rewarded.

In the same fashion, going from the meta - to the micro level,  a constant and quite radical battle for precious real estate is going on in every one of our tiny little skulls. All the different factions of the human brain battling for more Lebensraum. If one part gives out or becomes useless, the others are already waiting to steal the space vacated by their former colleague. This is nicely illustrated by the heightened remaining senses often reported by people who lose one of them (given they did have the lost sense before losing it; If you are born blind your brain won't waste any space on image processing systems from the get-go). This lack of space - in part caused by the evolutionary demand for a head that would fit through a woman's pelvic bone during birth - is one of the reasons why many shortcuts are taken in the human brain.

For those who want to dive deeper into the mechanics of evolution, the crew from Kurtzgesagt summarizes it quite skillfully:

Clearly, evolution is a process of compromise: Whatever works best out of the available options (usually) is more likely to be passed on and so it does. But a winning trait can have a downside too: Our craving for foods that are high in sugar and fat is a perfect example to illustrate this. For the most part of our history, these foods were always in short supply. At some point,  a mutation caused someone to get a higher dopamine release in his brain after eating high-calorie foods than others, causing greater feelings of pleasure. This, in turn, made him or her eat more of these foods when they were available, giving them a higher chance of surviving than those who just ate a little and were thus more susceptible to starvation when they weren't available. Now that these foods are readily available to us, however, this trait has become a burden rather than an advantage, illustrated by the grotesque Mario Kart-like scenes of personal mobility scooters and their gnarling drivers at Wall Mart, to name an example.

Hunting is another clarifying example. Being on the hunt for something, whether it be Bambi or new boots, causes the brain to release dopamine, making you feel excited. Once we caught Bambi, after a few sniffles and a lot of blood and gore, eating its meat again makes dopamine levels rise, rewarding us for our behavior. Now that we hunt for new shoes in stead of life-supporting calories, this mechanism has come to haunt us. Studies showed that in the case of new footwear (and shopping in general) dopamine levels plummet after the purchase, leaving us wanting another 'fix'. The process is the same with drugs in essence, except that the source of dopamine flooding is now a substance instead of a behavior.

Back to the gray matter, our brain. With the amount of input it gets to process every day and the bandwidth that is available, it has no choice but to devise systems to simplify information by categorization. Stereotypes, generalizations and group thinking are a direct result of this process.

For more info I recommend these reads:

Catching up

But why am I delving so deep into this already more than thoroughly explored subject matter? Because knowing the evolutionary compromises that were made in creating the beastly bipeds that now roam our once virgin planet, is a key to understanding yourself and to overcome some of the basic flaws we experience in reasoning and in observing the world, ourselves and others. Here are some examples taken from psychology, which I think are particularly important or illustrative.

Attribution Errors

There are many types of attribution errors, all of which at some time or another improved a beings' chances of survival or reproduction. If they didn't they wouldn't have survived the natural selection process, after all. They concern errors in attributing traits and making conclusions about the behavior of the self and other people.


attribution social psychology
Social processes affecting the individual

The fundamental attribution error, for instance, refers to the tendency to attribute causes to internal factors such as personality characteristics and ignore or minimize external variables when judging others' behavior. Hypocrites as most of us are, when it comes to explaining our own behavior we tend to do the opposite; when we ourselves err, we are more likely to blame external forces than our personal characteristics. In psychology, this tendency is known as the actor-observer bias. It, together with the fundamental attribution error, is a very common mistake, particularly among individualistic cultures.

Analogously, there is the group attribution error. It refers to the tendency to take the characteristics of an individual group member as reflective of the group as a whole (especially when that behavior stands out) and/or that a group's decision reflects the preferences of individual group members, even when information suggests otherwise.

Earlier I mentioned Stereotyping, a related phenomenon. It has its use, as categorizing bits of information is the way our brain is able to keep up with all it needs to process. Not doing this would likely result in a total meltdown. Nevertheless this also but all too often results in oversimplified views, unjust racism and depraved ignorance in general. When we become too lazy to check on our own thoughts and fail to look at them from a 3rd person perspective, we become caged as it were, in our own subjective ignorance.

Did you ever stop to think that, equivalently, your expectations directly affect your perception, which has been proven time and again? We tend to ignore information contradicting our current point of view while exaggerating evidence that supports it.

The list of examples goes on seemingly forever, and it is definitely worth it to dive into this subject matter more deeply, but the conclusion we can draw from all these examples is quite clear already: Always question yourself and your thought process, by becoming fully aware of the logical steps you are taking in drawing your conclusions. Always be the devil's advocate, always try to take the opposite view as well, always distrust your own take on things. Failing to do this is at the root of many of societies' problems while boosting people's' susceptibility to manipulation.

But lest we forget, at some point they helped us survive! It is up to us as individuals now to overcome them by being mindful of our own thoughts. Take evolution into our own hands. Wake up, and don't you dare touch that snooze button again! Just like in evolution, we are right in the middle of an age of getting rid of old antiquated systems in general, in all aspects of life; ways of thinking, societal structures, technical developments, energy sources, basically everything is up for an overhaul. That makes the current time both the most exciting time to be live in almost all of human history, but also one of the hardest to keep up with. I say enjoy the mad ride down the maggot hole. Wave good bye to all the maggotry of the past.

Time to get off my rhetorics chair now before I get preachy! After all, we do not want to oversimplify things, as it were. Naturally...

And that's how the bud crumbles, for now...Enjoy thinking about thinking, until the next time we meet.

Aron Bijl, main author at the PRoud Highway
Aron Bijl, MSc.

Main author & founder of the Proud Highway

Aron was born in 1983 in Alkmaar, The Netherlands. After attending high school in Alkmaar at the Murmellius Gymnasium he went on to study Experimental Psychology at the University of Amsterdam (U.v.A.), earning his Masters degree with merit in 2012, after attending the U.v.A. for 10 years. Why hurry when you are enjoying yourself, right?

Aron Bijl, main author at the Proud Highway,at Huntington Beach

Writing his thesis on a parapsychological subject, he chose to devote (the psychological science part of) his career to a controversial field, studying subjects like life after death, telepathy, extra sensory perception and telekinesis. Read more...

As you might know Hunter S. Thompson serves as an inspiration to us here at the Highway. The term 'the Proud Highway' came from this awesome bastard of a man, after all! In this beautifully written letter from 1958, the then 22 year old Thompson proves at a young age - and before his rise to fame - to be one of the greatest writers of the 20th century.

Answering a request, he gives eloquent advice on finding one's purpose in life to his friend Hume Logan. His answer rings true today just as much as it did then, perhaps even more so.

Showing a somewhat Buddhist perspective on things, he asks the important question everybody has to answer in life: Will you float or are you going to swim? He stresses that it is vital not to let anything or anyone influence you in this decision, it not being a matter of right or wrong. I couldn't agree more here: Realizing this when I did was quite the eye opener I remember. May his letter serve as an inspiration to you to stop and think for a moment about what forces are influencing what you want and choose in life

I came upon this piece of writing in Letters of Note: An Eclectic Collection of Correspondence Deserving of a Wider Audience, which I read a while back. It's a real fun read, full of funny, moving, and inspiring correspondence.


For those interested:

Here is the letter:

Dear Hume,

You ask advice: ah, what a very human and very dangerous thing to do! For to give advice to a man who asks what to do with his life implies something very close to egomania. To presume to point a man to the right and ultimate goal — to point with a trembling finger in the RIGHT direction is something only a fool would take upon himself.

I am not a fool, but I respect your sincerity in asking my advice. I ask you though, in listening to what I say, to remember that all advice can only be a product of the man who gives it. What is truth to one may be disaster to another. I do not see life through your eyes, nor you through mine. If I were to attempt to give you specific advice, it would be too much like the blind leading the blind.

“To be, or not to be: that is the question: Whether ’tis nobler in the mind to suffer the slings and arrows of outrageous fortune, or to take arms against a sea of troubles … ” (Shakespeare)

And indeed, that IS the question: whether to float with the tide, or to swim for a goal. It is a choice we must all make consciously or unconsciously at one time in our lives. So few people understand this! Think of any decision you’ve ever made which had a bearing on your future: I may be wrong, but I don’t see how it could have been anything but a choice however indirect — between the two things I’ve mentioned: the floating or the swimming.

But why not float if you have no goal? That is another question. It is unquestionably better to enjoy the floating than to swim in uncertainty. So how does a man find a goal? Not a castle in the stars, but a real and tangible thing. How can a man be sure he’s not after the “big rock candy mountain,” the enticing sugar-candy goal that has little taste and no substance?

The answer — and, in a sense, the tragedy of life — is that we seek to understand the goal and not the man. We set up a goal which demands of us certain things: and we do these things. We adjust to the demands of a concept which CANNOT be valid. When you were young, let us say that you wanted to be a fireman. I feel reasonably safe in saying that you no longer want to be a fireman. Why? Because your perspective has changed. It’s not the fireman who has changed, but you. Every man is the sum total of his reactions to experience. As your experiences differ and multiply, you become a different man, and hence your perspective changes. This goes on and on. Every reaction is a learning process; every significant experience alters your perspective.

So it would seem foolish, would it not, to adjust our lives to the demands of a goal we see from a different angle every day? How could we ever hope to accomplish anything other than galloping neurosis?

The answer, then, must not deal with goals at all, or not with tangible goals, anyway. It would take reams of paper to develop this subject to fulfillment. God only knows how many books have been written on “the meaning of man” and that sort of thing, and god only knows how many people have pondered the subject. (I use the term “god only knows” purely as an expression.) There’s very little sense in my trying to give it up to you in the proverbial nutshell, because I’m the first to admit my absolute lack of qualifications for reducing the meaning of life to one or two paragraphs.

I’m going to steer clear of the word “existentialism,” but you might keep it in mind as a key of sorts. You might also try something called “Being and Nothingness” by Jean-Paul Sartre, and another little thing called “Existentialism: From Dostoyevsky to Sartre.” These are merely suggestions. If you’re genuinely satisfied with what you are and what you’re doing, then give those books a wide berth. (Let sleeping dogs lie.) But back to the answer. As I said, to put our faith in tangible goals would seem to be, at best, unwise. So we do not strive to be firemen, we do not strive to be bankers, nor policemen, nor doctors.WE STRIVE TO BE OURSELVES.

But don’t misunderstand me. I don’t mean that we can’t BE firemen, bankers, or doctors — but that we must make the goal conform to the individual, rather than make the individual conform to the goal. In every man, heredity and environment have combined to produce a creature of certain abilities and desires — including a deeply ingrained need to function in such a way that his life will be MEANINGFUL. A man has to BE something; he has to matter.

As I see it then, the formula runs something like this: a man must choose a path which will let his ABILITIES function at maximum efficiency toward the gratification of his DESIRES. In doing this, he is fulfilling a need (giving himself identity by functioning in a set pattern toward a set goal), he avoids frustrating his potential (choosing a path which puts no limit on his self-development), and he avoids the terror of seeing his goal wilt or lose its charm as he draws closer to it (rather than bending himself to meet the demands of that which he seeks, he has bent his goal to conform to his own abilities and desires).

In short, he has not dedicated his life to reaching a pre-defined goal, but he has rather chosen a way of life he KNOWS he will enjoy. The goal is absolutely secondary: it is the functioning toward the goal which is important. And it seems almost ridiculous to say that a man MUST function in a pattern of his own choosing; for to let another man define your own goals is to give up one of the most meaningful aspects of life — the definitive act of will which makes a man an individual.

Let’s assume that you think you have a choice of eight paths to follow (all pre-defined paths, of course). And let’s assume that you can’t see any real purpose in any of the eight. THEN — and here is the essence of all I’ve said — you MUST FIND A NINTH PATH.

Naturally, it isn’t as easy as it sounds. You’ve lived a relatively narrow life, a vertical rather than a horizontal existence. So it isn’t any too difficult to understand why you seem to feel the way you do. But a man who procrastinates in his CHOOSING will inevitably have his choice made for him by circumstance.

So if you now number yourself among the disenchanted, then you have no choice but to accept things as they are, or to seriously seek something else. But beware of looking for goals: look for a way of life. Decide how you want to live and then see what you can do to make a living WITHIN that way of life. But you say, “I don’t know where to look; I don’t know what to look for.”

And there’s the crux. Is it worth giving up what I have to look for something better? I don’t know — is it? Who can make that decision but you? But even by DECIDING TO LOOK, you go a long way toward making the choice.

If I don’t call this to a halt, I’m going to find myself writing a book. I hope it’s not as confusing as it looks at first glance. Keep in mind, of course, that this is MY WAY of looking at things. I happen to think that it’s pretty generally applicable, but you may not. Each of us has to create our own credo — this merely happens to be mine.

If any part of it doesn’t seem to make sense, by all means call it to my attention. I’m not trying to send you out “on the road” in search of Valhalla, but merely pointing out that it is not necessary to accept the choices handed down to you by life as you know it. There is more to it than that — no one HAS to do something he doesn’t want to do for the rest of his life. But then again, if that’s what you wind up doing, by all means convince yourself that you HAD to do it. You’ll have lots of company.

And that’s it for now. Until I hear from you again, I remain,

Your friend,

Human Time-travel now proven to be possible – at least mathematically

Time effects have been known for a while

Non-linear time effects have been known and observed by scientists for a while now. I actually graduated and wrote my Masters' thesis on a subject akin to this, finding evidence that practice can 'travel back in time' and influence a performance in the past. It was later published in the Journal of Scientific Exploration.

New Study proves human time travel is possible

Recently, however, two scientists from the University of British Columbia and the University of Maryland presented mathematic proof, in a study published in the Journal of Classical and Quantum Gravity two months ago, that actual time travel by human beings is, at least, mathematically possible.

Using Einstein's Theory of General Relativity they constructed a hypothetical time-machine. They gave it a catchy name to: Traversable Acausal Retrograde Domain in Space-time (TARDIS), which Doctor Who fans will like.


But before we can finally utter the words "Roads? Where we're going we don't need roads..." we'll have to be patient though. According to Ben Tippet, one of the scientists behing the study it not a real world possibility, yet:

“While is it mathematically feasible, it is not yet possible to build a space-time machine because we need materials — which we call exotic matter — to bend space-time in these impossible ways, but they have yet to be discovered,...”.

You might also like to check out these articles:
Time travel now proven to be possible | The Proud Highway

Human Time-travel now proven to be possible – at least mathematically

  Human Time-travel now proven to be possible – at least mathematically Time effects have been known for a while Non-linear time effects have been known and observed by scientists for a while now. I actually graduated and wrote my Masters’ thesis on a subject akin to this, finding evidence that practice can ‘travel back in time’ and influence a performance in the past. It was later published in the Journal of Scientific Exploration. New Study …

Google A.I. powers are reaching new, even eerier levels

  Google A.I. powers are reaching new, even eerier levels In a new ploy by Google to figure us out completely, they recently announced a new project mapping YouTube views and Google searches directly to retail store visits.  If we are to believe them, they will be able to exactly predict when and where we will visit a store and what we will purchase. Judging by the way they managed to make adds tailored and …

‘They Took our Jobs!!’. How Artificial Intelligence will overthrow the monetary system!

Just when you thought things couldn't possibly get any weirder, the cosmic joker recently played his ultimate trump-card, and quite literally this time. A depraved egomaniac at the wheel. And right when we are facing some of our biggest challenges as a species, like trying to survive the rise of A.I....

Data from almost 200 million U.S. Cititzens

Personal and political data from more than 198 million US citizens, including home addresses, birth dates, phone numbers, along with advanced individual sentiment analyses on hot-button issues such as gun ownership and stem cell research, was 'accidentally' leaked to the public this month when Deep Root Analytics, the firm, contracted by the Republican National Committee, stored internal documents on a publicly accessible Amazon server. More than a terabyte was stored there by the firm, totally unprotected. The data leak contains a wealth of personal information on a whopping 61 percent of the US population, making it the largest ever of its kind. The firm confirmed ownership of the data to Gizmodo last Friday.

More sh*t hitting an already dirty fan

This, of course, raises all kinds of privacy concerns and fucked up scenarios which are just what the U.S. needs right now, being in the state of frantic chaos that it presently is in. The whole scene is taking on an apocalyptic underbelly type feel to it, like being in a Hieronymus Bosch painting. Joseph Lorenzo Hall, chief technologist at the Center for Democracy and Technology, commented on the event: “This is valuable for people who have nefarious purposes”.



When are you a trustworthy news source?

Being a trustworthy source of news and insights is what the Highway is all about and what we strive for a hundred percent of the time. BBC’s Kathy Kay breaks down what this entails in this short video.

Whether the BBC upholds these standards and meets them, can and should be questioned of course, especially given the company’s size. Enjoy the video!


Aron Bijl

“If thine enemy offend thee, give his child a drum.”

– Fran Lebowitz –

Multiple sources report that Trump just authorized Qatar to purchase over $21 billion in U.S. weapons, $12billion of which goes to the purchase of F-15QA fighter jets. This while Donald placed allegations on Qatar of funding terrorism, only a few days ago.

President Donald Trump meets with the Emir of QatarAnd let’s not forget that the Gulf states recently decided to boycott Qatar. In Donnie’s defense though: The real decision about this was already taken last November when Obama was still in office.

Nevertheless, Donnie seems quite eager to arm Qatar now, stating he was going to sell them “…big beautiful weapons.” ‘Arm your enemies’ enemy and let him do your dirty work’, is what must be the rationale Washington is going by. But the US should know by now, by the scorch marks on its britches, that this is a risky strategy at the least, and, in all reality, akin to playing with fire. Another rampant terrorist group, now armed with F15’s would really liven up the party, after all, right Don?…

…Awfull Jackass!

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