In a new ploy by Google to figure us out completely, they recently announced a new project mapping YouTube views and Google searches directly to retail store visits. If we are to believe them, they will be able to exactly predict when and where we will visit a store and what we will purchase. Judging by the way they managed to make adds tailored and at the same time very creepy in the last decade, I would not be surprised at all if that is exactly what they’ll do.
The technology has been around since 2014 measuring store visits and correlating this to your doings on the web, but this is the first time they are adding video to this.
“The digital and physical worlds are merging. We have shown that online advertising is driving consumers into stores. We have measured over five billion store visits globally in 17 countries that were the result of ad clicks. So we measure from a click on a search ad or a display ad all the way through a store visit.”
according to Jerry Dischler at Google Adword.
“On top of that, we also have five million human raters where if we are uncertain whether people are in a store location we ask them and we feed that into a deep neural network and use that in order to get 99% precision knowing someone is in a store.”
Google knows most people better than they know themselves. Pretty sure they got me figured out too, judging by the songs google picks when I’m feeling lucky on Google Play Music.. 😉
Simon Canning “Google to predict what consumers will buy and where by using cross-device measurement” Mumbrella Asia May 24, 2017. Web. http://www.mumbrella.asia/2017/05/newsgoogle-predict-consumers-will-buy-using-cross-device-measurement/
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